kate spade’s saturday brand!
We were so excited to get an email from kate spade today telling us that their new brand, saturday, will be launching soon!
Check out this article from Lucky.com!
It’s only Tuesday—but aren’t you ready for the weekend already? Kate Spade, purveyor of all things cute, colorful and cheery, sympathizes—and this spring, it’s launching a brand-new line “meant to capture the spirit of Saturday every day of the week,” according to the company’s president Craig Leavitt. The new venture’s name? Kate Spade Saturday, of course.
According to WWD, the line will include apparel, swimwear, handbags, jewelry, eyewear, shoes and home décor and be priced at about 50 percent less than most Kate Spade New York goodies, in keeping with the younger clientele it’s targeting (think ages 25 to 35, as opposed to the 30-to-40-year-olds KSNY attracts). Expect to shell out about $90 for most clothing in the collection; $55 for eyewear; $85 for shoes; $30 for jewelry; $25 for home goods and $50 for watches.
But don’t call Saturday a diffusion line—it won’t actually be sold in Kate Spade New York stores, nor in the Kate Spade section of your favorite department store. Rather, the vertical venture will be available in the U.S. at Saturday.com and in Japan at Saturday.jp, as well as at a freestanding flagship in Tokyo. Fingers crossed for a NYC brick-and-mortar shortly thereafter…
YAY! we can’t wait!