The old expression goes, “If it ain’t broke, don’t fix it.” The same might go for fashion, no? If a store works for you, why not shop there (and often)? A few stores that you already frequent for your everyday style staples are making it even easier to earn those customer loyalty points – including on the biggest day of your life! In fact, in house bridal style seems to be quite common nowadays. Here are a few examples of bridal lines you may never have known existed in the same place you buy your blouses and (arguably less important) day to day dresses.
Ruche is a girl’s online go-to for vintage-y pieces that don’t cost major $$. I’ve watched enough Say Yes to the Dress to know that that same look is highly coveted in the bridal world, making its founders’ foray into wedded fashion not so surprising. Mai and Josh Olivo recently launched To Have and to Hold, a line filled to the brim with delicious vintage-inspired style options for everything a bride needs (bridesmaid dresses, hair accessories, and shoes included!) Did I mention Ruche’s super low prices carry over to THATH, too? Yeah – the $250 Audrey, a chic long sleeved ode to the fabulous Hepburn, works for me, too!
Any Project Runway fan worth their weight in Tim Gunn references should be excited about Bebe’s new bridal fashions, which were sketched up by All-Stars contestant Rami Kashou. Though I usually think of Bebe as my choice for “in da club” clothing, Kashou has taken the store’s offerings to a whole new level with beautifully draped gowns (at respectable bridal lengths).
I know, I know – the day J.Crew bridal launched back in 2010 was the happiest day of my life, too. So why do you need to be told about all of the preppy bridal possibilities? Well – nothing really competes, am I right? Just look at the Corrina gown (above) – I’m ready to say “I do” right now!
Bring on the (mostly!) budget friendly bridal bliss!